Frames & Lenses in Diamond Valley

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Eyewear Options for Everyone

We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames for kids, funky colours and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

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Our Brands

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Hoya

Hoya provides a full range of proprietary lens materials, advanced designs for virtually every sight correction requirement, and superior scratch and anti-reflection coatings using Hoya's world-renowned Substrate Matching Properties™ processes.

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Alcon

Alcon has one mission: to provide innovative products that enhance quality of life by helping people see better. Alcon is and uniquely poised to serve every contact lens wearer by addressing the full life cycle of their needs. Designed in the USA.

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Mizyake Couture

Drawing from Japanese inspiration, the Mizyake Couture eyewear line takes glasses to the next level. Featuring performance themed designs with 3D temple accents, outrageous colors and laser-cut edges.

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Bausch + Lomb

Bausch + Lomb is one of the best-known and most respected American healthcare brands globally, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses, and other eye surgery products.

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Nat & Coco

Designed in France, the “Nat and Coco” eyewear collection is sure to inspire your flair for haute-couture and fashion excess. Featuring innovative temple designs, and new, exciting color combinations, this collection exudes opulence and elegance. This collection is available in both metal and acetate styling.

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Ice Cream

Make a statement with the fun, fabulous Ice Cream eyewear collection- a sub-brand of Alternative Eyes. With exciting colors and designs galore, everyone can have their favourite flavour of Ice Cream.

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Staag

These spectacles are rugged, refined. Using classic lines for a simple pair of glasses, these glasses keep you masculine and trendy. Whether you choose a pair of square frames or thin, framefree specs, you’ll have a pair that go with everything.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Rag and Bone

Combining rag & bone’s downtown New York aesthetic with classic eyewear, this collection shows our brand commitment to craftsmanship, innovation and timeless design.

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Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

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FYSH

FYSH UK encourages you to express and embrace your individuality. Originally from Britain, our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

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Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

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Nike

Just do it.

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ZEISS

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

Come Visit Us

You can find us on the corner of  Centre Avenue West and 2 Street NW. We have parking available in front of the clinic and can’t wait to see you!

Our Address

  • 220 Centre Avenue West
  • Diamond Valley, AB T0L 0H0

Contact Information

Hours of Operation

  • Monday: 9:00 AM 5:00 PM
  • Tuesday: 10:00 AM 6:00 PM
  • Wednesday: 9:00 AM 5:00 PM
  • Thursday: 9:00 AM 5:00 PM
  • Friday: 9:00 AM 5:00 PM
  • Saturday: 1 Day per Month*
  • Sunday: Closed
  • *By Appointment Only

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Explore Our Brands

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